There are many aspects of determining rankings in the search engines. Google has a very
complex and closely guarded algorithm that they use to determine the rankings in the organic
searches. You can increase your rankings for your local Janesville business using SEO strategies.
Since the rankings are not paid for by the seller, as in the paid searches, the emphasis is not on
the seller, but rather on the user. The focus of Google and other search engines is to assure that
the user will find what they are searching for. In the past some sellers have tried to use this and
trick searchers to their sites hoping that once they are there, they might become interested in
what they are selling. Google caught on to this and this kind of technique will get you banned
from Google forever. Not a good place to be.
Solid SEO Strategies
A good solid SEO strategy is one that puts good information out there about your goods or
services and adds value to the user’s experience. If you are giving the searcher results that match
what they are searching for, then you will increase your ranking in the search engine. If other
sites, related to the same topic are linking to you as a reference, then you will further increase
your rankings. As you become an authority on your subject, your rankings will follow naturally.
Key to SEO Strategies
A key in your SEO strategy is to determine the keywords that you want to pursue and how to
use them most effectively for your business. One size does not fit all in this case. You cannot
take what works for Wal-Mart and apply it to your local business. Your keywords and the
competition for those keywords should be researched and analyzed to determine the level of
success you might reasonable expect. Then a strategy built based on your local business and
what you are able to bring to the experience of the user.
Once you determine the keywords you are targeting, then decide what works for you and what
your budget is to accomplish those goals. Your budget is for both your time and your money.
You could spend all day doing your own SEO or you can pay someone else to help you out.
What are you willing to do and how much time are you willing to give?
There are many companies representing that they will help you with your SEO strategies. Choose wisely.
Will your SEO provider also offer their services to your competitor? Really? Many of them do.
That would be like playing poker with all of your cards on the table. They know exactly what
you are doing and how to beat you. Who wins? Not you!