There are many places that may offer you SEO (Search Engine Optimization) or SEM (Search Engine Marketing) services. The trouble with many of them is that they think that one size fits all. This couldn’t be farther from the truth. Each local business is different, each market is different and the focus of your website is unique to your business. Then add in the fact that Google changes the the way they decide who ranks for a keyword constantly throughout each year. Your internet marketing plan may contain components that apply principles common to other businesses on the internet, but your Janesville SEO plans should be tailored to your local business and the company creating the plan should be up to date on all changes that the search engines make.
SEO is a method of improving your visibility on the web. It begins with making your website as search engine friendly as possible. There are automatic robots called spiders that crawl your website and will search for relevance to your subject. If they don’t find what they are looking for they will not rank your site very high. If they find that your site has information that appears to be more on point and will give the consumer a better user experience than your competitors, you will rank higher. It’s all about the experience of the user and if the search engines think that the user will be satisfied with the results.
How Backlinks make your Janesville SEO plan relevant
Next is how other sites have found your website to be relevant enough that they have linked or backlinked to your information? Your Janesville SEO plan may include writing articles about your local business that others might link to. Many Janesville SEO plans include submission to local directories and Google Places. The goal is to get the maximum exposure and get into places that your local Janesville customers can find you. It’s great to have a beautiful website, but if your customers are not finding it, what good is it?
How SEM ties in with your Janesville SEO services
SEM is your Search Engine Marketing Plan. Just like any other type of marketing, you need an overall plan to determine what is best for your business. This is no ordinary marketing plan. It takes specific knowledge of business and marketing as well as what is effective in the search engines. Also it is extremely important to know what not to do. You can find lots of advice and tools that claim to make this easier, but some of those techniques will actually get you banned from the search engines. It is important to keep up with the changes that are being made on what works and what doesn’t. If you were to pick up a book on Janesville SEO or SEM, I almost guarantee that it will be obsolete by the time it hits the shelf.
Developing a Search Engine Marketing Plan including Janesville SEO can help drive more local traffic to your website, which means more business for you! But don’t think that SEM stops here. There are many new and exciting marketing developments using smart phones and email that can be weaved into your overall internet marketing plan to improve your Janesville SEO. Your search engine marketing plan should incorporate all of the possibilities using today’s technology, not just your web site. If you aren’t using all that is available in web based technology today, you are missing out on customers.
Here is a great example of how web based technology can help you Janesville SEO plan with Web Video Marketing.
Let us help you develop your Janesville SEO and SEM to help your local Janesville business climb to new heights in the search engines.