Converting Website Visitors To Clients
Converting Website Visitors To Clients: Convincing Copy Counts!
When you first built your website, or had someone build it, you most likely had high hopes. After a while, you notice traffic starting to drop, so you chose that it was time to revamp your website and add some fresh content. The question is, how do you convert website customers (traffic) to clients? The answer, my friend, is with that good old sales technique: Persuasion.
Using Persuasion to Convert Website Visitors
Effective Persuasion 101
Every page of your blog, and every element of your blog, needs to draw your customer in. You want to be intriguing, and you want to offer them something useful. To do that, you need to do some very specific things.
First, assume that your guests are brand new. They don’t know most things about your business. It doesn’t matter if you own the most popular game in town. You want new clients!
Second, realize that people don’t read every single word you’ve penned. They skim. Make your site easy to understand, or aggravation will set in within seconds, and your guests will leave. Make the important stuff attractive. Give guests a reason to click, and don’t conceal the good stuff beneath layers of fluff.
Call To Action: Built in Persuasion
“Hard” calls to action tell targeted visitors to do some thing. Customers are urged to click a link, or take action right away. Avoid flashing red lights, or nearly anything else that may upset customers– overkill just doesn’t work.
“Soft” calls to action, like built in links that simply highlight intriguing words, make your customers curious. It’s the old “What’s behind entrance number one?” routine all over again– they want to know, so they click.
Keep the end goal in sight, all the time. Your “contact us” form shouldn’t be hidden– it should be on hand from every part of your site. Visitors won’t go out of their way to contact you if they can’t find it, and they surely won’t convert if that’s the case.
Make it Easy On Yourself.
Luckily, you ‘re not in it alone. There are lots of superb internet marketing companies that concentrate in helping small businesses optimize their websites to get clients in the home. So, keep doing what you do best, and let a professional handle the tough stuff. You ‘ll be happy you did!